Sarah J. Edwards’ intimate portraits are firmly rooted in capturing natural emotion and are influenced by her love of iconic film.
She empowers her subjects using inspiration of the silver screen’s greatest protagonists and using her own eclectic life experience. She directs them to express subtle emotion by using fictional scenarios to arouse thought.
“I’m interested in humans, how we take on board compliments or criticism and how we sift through the mass of information presented to us on a daily basis to form our beliefs. What tools we take to support ourselves.”
She draws inspiration from the work of directors from Martin Scorsee, Francis Ford Coppola and Jim Jarmusch, Wes Anderson to Alfred Hitchcock and David Fincher.
In 1992, while at Art School, Sarah along with her twin sister Sally A. Edwards founded a fanzine called ‘BLAG’. Realising it a rewarding outlet for their love of music, film, fashion and culture, the duo grew it to become an independent glossy distributed all around the world.
This allowed Sarah to establish her photography style and shoot many of the worlds most recognisable musicians and actors in many stages of their careers. Her subjects have included: Aaron Taylor Johnson, Adrien Brody, Amy Winehouse, Beastie Boys, Ciara, James McAvoy, OutKast, Queens of the Stone Age, Slash, Rinko Kikuchi, Noomi Rapace, Helen McCrory and John Legend.
Sarah has also photographed for Rolling Stone, Dazed, The Guardian and Beastie Boys.
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British artist Sally A. Edwards is widely known for her striking art, particularly her contributions featured BLAG magazine, for which she is Design & Art Director. Sally co-Founded BLAG with her twin sister, Sarah J. Edwards, while studying at Art College.
For more than 25 years, Sally has created art, design and art direction.
She has art directed and produced shoots with Beastie Boys, Adrien Brody, OutKast, Amy Winehouse, Rupert Grint, Slash and many more, in some of London’s finest landmarks at backdrops and fashion’s most respected designers.
Sally’s has been commissioned by Mercedes Benz, Pernod Riccard and Nike. She has directed commercial films for Nike, Mercedes Benz, L’Oreal and Elms Lesters Painting Rooms.
