Massimo Vitali

Spiagge Olandesi "Bloemendaal", 2001

Chromogenic print on PVC under Plexiglas
From an edition of 9
59 × 71 3/10 inches (149.8 × 181 cm.)
Very Good
Private Collection
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More information about this artwork

Massimo Vitali is an Italian photographer famous for his large-format color photographs of beaches, tourist sites and mass-leisure events. Vitali started his career as a fine art photographer in 1990, previously working as a photojournalist and cinematographer after graduating from the London College of Printing in the 1960s, moved by a desire to expose the complexities of reality in a drastically changing political environment. Showcasing satisfying and light-hearted panoramic views of people interacting with each other and with their surrounding environment, the artist reveals the cosmetic fakery, commodification and conformism behind the apparent Italian normality. Shot from above, often standing on a five meters high podium, Vitali’s photographs unveil a certain sense of voyeurism.

Spiagge Olandesi "Bloemendaal" belongs to the artist’s most celebrated series, the Beach series. Capturing high-resolution details in an aesthetically pleasing costumbrist scene, in which pastel colors, light contrasts and overexposure come together to create a sort of dreamy mist, Vitali paints a sociological and anthropological portrait of his time. His photographs are held in the collections of renowned museums and institutions such as the Guggenheim in New York, the Reina Sofia in Madrid or the Pompidou in Paris, among others.

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